Saab wants to branch out, to expand its appeal beyond its tried and true, almost cult-like following. It wants a more affordable, sportier car, one that can compete in the promising premium sport compact market, with the likes of the
Acura RSX and the
Volvo S40, maybe even with a new, smaller
Audi,
BMW and
Mercedes-Benz.
Problem is, Saab doesn't have a lot of extra cash lying around. But it does have a distant relative, one located halfway around the world, that builds a car that's the right size, with a de-bugged powertrain that includes something Saab doesn't have but that's becoming increasingly desirable to Saab's desired buyer: all-wheel drive. That relative is Subaru, partly owned by General Motors, which owns Saab. The car is the Subaru WRX, a de-tuned, street-legal version of a World Rally Championship winner. As is, the WRX is too rough and unrefined for Saab, but with careful modifications to suspension and interior fitments and incorporation of Saab-specific design elements, it might give the company a contender pending something better to come.
From this has come the 2005 Saab 9-2X. It looks like a Saab. It establishes a new, lower cost of entry for people who want to own a Saab. It adds a lighter, more powerful, more compact, sportier package to Saab's line up. What more could buyers want?