It is powered by the same 1.8-liter inline four-cylinder engine. The Spectra, however, has sportier pretensions. According to Kia, the sporty Spectra is geared toward a younger buyer who "hates traditional neckwear" and subscribes to the motto, "So many women, so little time." At first, we thought Kia's U.S. marketing department, noted for its sense of humor, was kidding with those descriptors, but maybe not. The company was certainly serious when it set Spectra's base price at just $10,795. If price sells cars, then we could see a lot of Spectras rolling off showroom floors.
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